Large number of country pavilions seek to leverage reach of region’s leading trade platform to develop business
2010 growth in Middle East and Africa outstrips global average according to recent estimates
Beautyworld Middle East 2011 opens next week with focus on industry trends
Clip-on hair pieces inspired by Hollywood A-Listers and created by Jessica Simpson brought to the Middle East for the first time
Middle Eastern giant plays host to US$2.5 billion sector with focus on increasing exports
Initiative in association with MyHairDressers.com and L’Oreal Professional designed to introduce new techniques among industry professionals in region
Beautyworld Middle East runs from May 24th to 26th at the Dubai International Convention and Exhibition Centre
Facial and eye make-up to be key segments
Market for luxury fragrances to be worth AED 663.5 million by 2014
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